Publicerat 28 september, 2015
EU final report: Benefits and lessons learned
The European Commission final report on the European Capitals of Culture has been published. It explains how Umeå and R?ga developed their application, designed their cultural programmes and how they organised themselves to deliver the activities which made up their ECoC. The report also focuses on the benefits of hosting the title as well as issues linked to legacy and lessons learned.
Umeå2014 had a positive effect on the access to and participation in culture of local citizens, including many that would not usually attend or participate in cultural events. According to a survey carried out by Statistics Sweden, 71% of Umeå’s residents attended an ECoC event of some form. Umeå2014 also helped widen access to culture by producing events in locations outside the city centre. This included the “River Stories” series of around 40 cultural events of different art forms and centred on the rivers of Västerbotten.
Umeå was successful in gaining international media attention and attracting international tourists. A promotional tour of seven European cities in 2013 attracted around 57,000 visitors and reached many foreign journalists and travel writers. The number of hotel nights booked increased by 21% from 2013 to 2014.
Umeå Municipality will continue to pursue a strategy for culture covering the years 2010-2020. Per capita expenditure on culture by the municipality continues to grow and remains around twice the average of all Swedish municipalities. As a result, some of the activities that were new for 2014 will continue and some existing events will continue to operate at a higher level than before 2014.