caught by umeå

Caught by Umeå

A European roadshow to capture creativity
Umeå reaches out to invite all of you to participate in forming Umeå2014 in a way that no other capital of culture has ever done before. The capital of culture committee will stage a European roadshow in autumn 2013, called Caught by [Umeå].

About the roadshow
Caught by [Umeå] is a roadshow through Europe taking place between September and October 2013 which aims to pique people’s curiosity and interest in Umeå’s capital of culture year 2014. The project is based on interaction between Umeå and several European cities and countries where the roadshow passes through.

In collaboration with VisitSweden and ICEHOTEL among others, giant blocks of ice will be placed out in strategic locations around the cities bearing a kind of “message”. Perhaps items will be frozen in the ice or messages will be carved into them. The message might even have a QR code on the base which leads the viewer to a film or website. The blocks of ice will all lead to a large central meeting place filled with exciting experiences related to Umeå and northern Sweden.

In and around the roadshow visitors will be immersed in cultural expressions – exhibitions, fashion shows, musical performances, culinary experiences, film screenings and so on. All the cultural and artistic elements presented at this central location in each city are the result of a contest prior to the roadshow.

About the contest
With keywords such as progressive culture, co-creativity and passion the Artists Caught by [Umeå] contest invites creative people to reflect on and interpret Umeå and northern Sweden.

Starting in April 2013 creators from all around the world are invited to compete with contributions in design, photography and film. In brief contestants are being encouraged to create an entry that expresses progressive culture with a connection to northern Sweden.

The finalists will be exhibited during the roadshow. A panel of experts in each of the countries being visited will select national winners in all three categories. All of the winning entries will then be exhibited at a vernissage in Umeå during the capital of culture year 2014 – Artists Caught by [Umeå].

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